Special K Advantage™

Kellogg’s have been hammering this product on the TV recently, and I had a nosey at the labels when I was last at the shop.

Special K Advantage™ is a brand new cereal that has been developed to be high in both fibre and protein. Each 40g serve of Special K Advantage™ contains 6.2g of fibre and 5.4g of protein which makes a considerable contribution of these nutrients to your diet.

The bold is Kellogg’s doing, and after reading their label it made me wonder. So I prepared a comparative chart. Normal Special K has a serving size of 30grams, Special K Advantage has a serving size of 40grams and because of this, I standardised both of the products back to 100grams. The chart below presents protein, carbohydrate, fats and fibre as grams per 100grams of Special K.

As can be seen, the Special K Advantage is slightly lower in protein than normal Special K. The major difference is the 5x greater amount of fibre. So yes, it is relatively high in protein for a cereal, but it’s not really higher than the normal brand. The major difference is fibre, which should have an influence on satiety, or fullness following the meal, to make the product have an 'advantage'. But whether it’s worth the extra cost, I don't know that would be for you to decide.