Career Warfare - David F. D'Alessandro (with Michele Owens)

David has other books, but this one basically adds to his earlier book "Brand Warfare". Basically giving a bunch, 10 strangely enough, of rules build your own "personal brand" in the business world.

Most of the rules are common sense, but the anecdotes that link the rules together are the best part of the book. Especially when he walks you through an example day, where things mostly go wrong - but provides better context that expecting everything to be perfect.

Not a bad read, but not if you have read his other books.