Saturday, March 27, 2010

Globality: Competing with Everyone from Everywhere for Everything - Hal Sirkin, Jim Hemerling and Arindam Bhattacharya

Final of the three books I have gone through. Different from what I normally read. Basically covers the increasing influence of developing markets on competition for large developed market incumbents. Increased competition everywhere for sales, b2b demands, employees, resources - everything, everywhere. Covers a variety of Indian IT outsourcing companies, Chinese Infant product manufacturers, Chinese cellphone companies, Nokia's expansion into China, Brazilian plane manufacturers Embraer, Brazil cosmetics companies and the likes.


Just been to the library so I have four other books to go over now.

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